Representing an ERP product requires major investments in people and knowledge. Doing so for a product that is not yet fully recognised in its target market requires a visionary mindset. [...]
In general, anything outbound and in particular cold calling sales activities, is expensive, associated with pronounced waste, hard to manage and challenging to scale internationally.
PreFlight Odense, an activity of Business Hub Fyn, has invited me to deliver a webinar on how to get international growth when you only have a small budget.
Is a channel of resellers a quick shortcut to the market? No!
Why should companies then use resellers to serve their customer?
These two questions get thoroughly discussed in this podcast.
The quick 10-step shoestring process for becoming a thought leader within your subject matter domain and how to use this position to drive quality traffic from all over the world to your web site.
Opportunities present themselves all the time. Picking the winning ones is difficult, but if you go for those that are fun to do, then it doesn’t matter so much if you should fail.
This is the fifth video in the “Building Successful Partner Channels” series of five videos that TBK Consult has made for the Microsoft Smart Partner Marketing portal. Using a channel [...]