Welcome

The market for information technology is not really driven by customer demand. Innovations are made daily redefining existing product categories and creating completely new categories. In this ever-changing landscape, customers have a hard time understanding which new technologies will provide the best solutions for their business challenges. When customers are uncertain the vast majority of them will choose a proven solution from a market leader. If you are not a market leader then you are severely disadvantaged.

The good news is that because of the rapid innovation the information technology industry actually has very few market leaders. The markets are constantly changing making new leadership positions available to those companies that have higher ambitions and better marketing skills than their competitors.

The objective of TBK Publishing® is to offer insight and inspiration for business development, marketing and sales professionals searching for the path to global market leadership. Having an awesome product is a great help, but making customers beat a path to your door requires innovative approaches to business development, marketing, and sales.

Enjoy reading our books, ebooks, posts, white papers, watching our videos and listening to our podcasts.

TBK Academy® provides business development and management consultant services for information technology companies to improve the productivity of their sales and marketing activities. TBK Academy® events are held at locations close to international Airport or as in-house workshops.

With technology lowering market entry barriers, acting quickly and securing a leading market position is crucial. TBK Academy® helps you build scalable partner channels, reach global markets, and communicate effectively with non-IT professionals.

We’re excited to introduce our new online learning platform and community designed for owners, directors, and managers of B2B software companies. This platform gives you on-demand access to essential business tools, methods, and knowledge — all in one place. Whether expanding internationally or improving your local strategy, we’ve got you covered.

Our new online platform offers access to expert advice on strategy, sales, AI, internationalisation, and more. You can learn at your own pace, join a community of like-minded professionals, and attend live events for personalised coaching.

We’re here to support your growth. Welcome to TBK Academy®.

Ready to get started? Apply for free access to the platform via this LINK.