Using a channel of independent companies to resell, implement and/or service your customers has a long tradition in the history of the software industry. For some software companies the channel [...]

Whether you have chosen  a direct or indirect Go-to-Market approach, entering a new geographic market which consists of the same type of customers, but with a new territory, language & [...]

How do you prepare for international sales of your software solutions and how do you know when you're ready?

Globalization is creating new and better opportunities for innovative software companies. In general, companies are good at developing new products, but often lack the skills to make them [...]

The issues software companies are facing when planning the international roll out are very similar to the issues described by Geoffrey A. Moore in his 1991 best seller, "Crossing the Chasm". If [...]