In general, anything outbound and in particular cold calling sales activities, is expensive, associated with pronounced waste, hard to manage and challenging to scale internationally.
Is a channel of resellers a quick shortcut to the market? No!
Why should companies then use resellers to serve their customer?
These two questions get thoroughly discussed in this podcast.
I am currently promoting my upcoming novel, Tumult in Mecca. One of my campaigns offers the Kindle version of the book for free for a limited period (five days). I regularly get this response: [...]
Is there information you can provide, activities you can undertake, behaviour you can display or situations you can create to make more potential customers move faster towards purchasing your software?
It’s a book about how chance, fortune, coincidence and serendipitous opportunities may affect your life and send you in a different direction than the one you had in mind as you started your first job.
If you are a business developer, then you do not have a sales target, because your job is not to generate revenue. Your job is to discover the value proposition which a sufficiently large number [...]
I am happy to announce that today, Tuesday, 27 February 2024, at 09:00 (Central European Time), TBK Publishing and Biased Publication released the book Applying Artificial Intelligence – [...]
Representing an ERP product requires major investments in people and knowledge. Doing so for a product that is not yet fully recognised in its target market requires a visionary mindset. [...]
