Wouldn’t it be fantastic if we could run our businesses without business plans?

If you are a startup then you are in search of a scalable business model. As long as you are searching for a viable and scalable business model, there is no point in writing business plans. This point of view is presented by Steve Blank in his new book:

The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company

Although conventional wisdom, investors and consultants are asking for business plans, I do believe that Steve Blank has a valid point. Rather than spending time guessing how to execute a business model, which is not yet in place, you may be better off spending your time talking to customers.

Steve Blank is presenting his rationale in this video:

If you cannot see the video window above click this link and select the video.