Going Global on a Shoestring – The Book
While my forthcoming book “From Damgaard to Microsoft” is in the final stages of editing and proofing I have started developing the second book in the series for rapid business development in the software industry.
People across the globe arrive at the same ideas at the same time, and the barriers to market entry for software industry entrepreneurs are small and decreasing. This cocktail puts immense pressure on software-based companies because it makes the windows of opportunity steadily narrower. It leaves you with basically only two options: Grow fast or die slowly. The borders of your domestic market offer no protection and those who manage to take the lead first are awarded tremendous advantages, making it harder for the laggards to catch up.
“Going Global on a Shoestring” is written for commercial professionals in the software industry who understand the need for and the enormous potential offered by fast global growth, but need a lean framework to make it happen.
The book provides a repository of practical and tested ideas for how to start global expansion on a small budget, with very few people and from a juvenile position in your domestic market.
Based on Alexander Osterwalder’s business model framework, several selected case stories from the software industry and the author’s experience with growing small information technology companies from incubation to global market leadership, the book provides a lean approach to international expansion.
The book is the recipe for rapid international growth on a shoestring.
I worked in several international sales and marketing positions from 1980 to 2001, and since then I have been primarily helping smaller technology companies plan and execute global growth. Much has changed in the past 37 years since I started my career as a sales trainee with Control Data Corporation, and the approaches for rapid revenue generation have changed, taking advantage of lean business development methods, the Internet, and social media. But some fundamental business principles have not and will never change. This book will help the reader understand these differences and provide inspiration for going global on a shoestring.
The book is the second in the series of “how to” books for commercial professionals in the software industry, the first being the bestseller “Building Successful Partner Channels.”