Building Successful Partner Channels

9,499.00 + VAT

Date: Dates are currently available from January 1st 2024.

Location: The client provides the workshop facilities, including food, beverages and an appropriate room with a projector and whiteboards.

Description:  A 2-day in-house workshop for business development, sales, marketing and revenue generation professionals in the information technology industry working with preparing, implementing or improving a go-to-market approach through independent resellers.

SKU: TKA-001-01 Categories: , Tags: ,


The Instructor

Hans Peter Bech is an Amazon bestselling author. He is a frequent blogger on issues related to growing B2B software companies to global market leadership. Hans Peter facilitates workshops and provides business consulting and content production for his clients. He holds an M.Sc. in macroeconomics and political science from the University of Copenhagen.

The Challenges

Most software companies, building or already having a channel of resellers, face the same challenges. Recruiting additional resellers is difficult; onboarding them is inefficient; they only grow slowly or not at all; a genuine commitment is hard to get; and channel conflicts become an issue long before achieving market saturation.

Objective and Outcome

The workshop will review the challenges of building and managing the reseller channel according to your situation, ambitions, and potential.

At the end of the workshop, we will have developed and documented an action plan with items aimed at fixing the issues.


The workshop is timeboxed to two days with two three-hour modules per day.


The agenda is client-specific. You will brief me on your situation, challenges, and objectives through one or more web meetings. I will draft the agenda based on your input and my independent research.


The client provides the workshop facilities, including food, beverages and an appropriate room with a projector and whiteboards.

Number of Participants: There is no limit on the number of participants. However, more than ten attendees are not recommended.

Language: English or Danish

Prerequisites:  The workshop assumes experience with general business financial concepts such as revenue generation, cost of goods sold, operational expenses and return on investment considerations. Reading my book Building Successful Partner Channels before the workshop will be advantageous.

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Instructor Bio

More Information: Emma Crabtree,

Start & Finish Times: Each day 09:00-12:00 and 13:00-16:00