Building Successful Partner Channels

8,499.00 + VAT

Date: Dates are currently available from November 1st 2023.

Location: To be agreed upon. The price applies to workshops in Europe only.

Description:  A 2-day in-house workshop for business development, sales, marketing and revenue generation professionals in the information technology industry working with preparing, implementing or improving a go-to-market approach through independent resellers.

SKU: TKA-001-01 Categories: , Tags: ,


The Instructor

Hans Peter Bech is an Amazon bestselling author. He is a frequent keynote speaker and blogger on issues related to growing information technology companies to global market leadership and has written several books and numerous whitepapers on business development in the IT industry. Hans Peter also facilitates workshops for the TBK Academy® and is an advisor for governments and companies. He holds an M.Sc. in macroeconomics and political science from the University of Copenhagen.

Course Description

The objective of this 2-day in-house workshop, “Building Successful Partner Channels in the Information Technology Industry”, is to allow information technology business development, marketing, sales and other revenue generation professionals to review and discuss the issues related to growing local and global market share through a channel of independent business partners.

The workshop primarily addresses issues related to growing revenue and market share of B2B information technology through a channel of independent resellers. Anyone responsible for strategies and activities associated with business development, marketing, sales and revenue generation through a channel of independent resellers should participate in this workshop.

The workshop uses three case stories to illustrate how to use the business development frameworks in the real world. The three case stories will help the attendees understand the application of the business development frameworks and prepare them for their use in their individual businesses and channel development efforts.

The workshop will cover the following themes:

  • The principles behind the business model framework and how the business model of the principals differs from those of their resellers.
  • The premises for analysing and deciding if a go-to-market approach through independent resellers is the best option.
  • The prerequisites for designing a channel partner program, choosing the elements that must be included in the program and how the program must change as you become successful.
  • The process for recruiting channel partners with a high probability for success and how the challenges and priorities of partner recruitment change as you become successful.
  • How to organize and run an effective channel partner management program.
  • The challenges associated with the request for individual exclusivity, higher margins and channel exclusivity and how to manage these challenges attending to the needs of both the principal and the channel partners.

Where do you start, and how do you plan for managing channel development? Find out in this vibrant learning environment. During the workshop, you will have access to trusted information technology industry expert Hans Peter Bech (author of the bestselling book “Building Successful Partner Channels”) as your instructor and a network of peers sharing their own experiences.

Number of Participants: Only delivered in an in-house format. No limits on the number of participants.

Course Language: English

Course Prerequisites: The workshop assumes experience with general business financial concepts such as revenue, cost of goods sold, operational expenses and return on investment considerations.

Course Fee (Europe): €8.499 + VAT where applicable. Includes all materials. The client provides training facilities and refreshments. Please inquire about prices for the workshop outside Europe.

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Instructor Bio

More Information: Emma Crabtree,

Start & Finish Times: Day one: 10:00 – 18:00, day two 09:00-17:00

What you will take home from the workshop:

  • Learn how to design and document the revenue generation processes for your product
  • Identify your partner value proposition and partner P&L
  • Understand the three phases of market penetration
  • Learn why channel issues change fundamentally over time as brand awareness increases
  • Learn the function and content of a partner program
  • Learn how to reduce “time to revenue” and “time to profit” for your partners
  • Analyze the impact of partner margins on partner behaviour
  • Learn how to recruit, manage and grow individual partners effectively