If you do not fill the funnel at the top, then nothing comes out at the bottom.
That is stating the obvious, but it does explain why so many B2B software companies have a hard time delivering on their budgets not to speak about fulfilling their potential and ambitions.
How do you generate an increasing number of leads when you do not have access to a big budget? And how do you generate leads from foreign markets? Leads that can become customers and then make the basis for setting up permanent international operations.
These are the key questions when your product has international potential, the possible customers are unaware of your existence, and they don’t buy your type of product very often.
The core of the challenge is that you must develop awareness and build relationships and trust before they will consider you a viable vendor. As the buyer’s journey may take years, you must be patient and economise your funds.
This e-book will give you the recipe for how you can organise and execute a lead generation program that doesn’t require a big budget.