This is the fifth video in the “Building Successful Partner Channels” series of five videos that TBK Consult has made for the Microsoft Smart Partner Marketing portal. Using a channel [...]

This is the fifth video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Using a [...]

This is the second video in the Building Successful Partner Channels series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. The video discusses the [...]

This is the first video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: [...]

Reading time: 2 minutes. I cannot predict the future, so I’ll leave that to others. But I can with a 100% certainty tell you what the two major challenges will be in 2016 for information [...]

Using a channel of independent companies to find, win, make, keep and grow happy customers on our behalf has a long tradition in the software industry. For some software companies the indirect [...]

Using a direct go-to-market approach means that we are employing and paying all the resources required for finding, winning, making, keeping and growing happy customers. The benefit of the direct [...]

ISVs are going directly to their customers with their cloud services. For resellers and integrators to survive this will require change and innovation on their part. ISVs can help their channel [...]

In a business model context, as defined by Alexander Osterwalder & Yves Pigneur in their book ”Business Model Generation,” (John Wiley & Sons 2010), the Channel is the way you take (sell) [...]

In a business model (as defined by Alexander Osterwalder & Yves Pigneur in their book ”Business Model Generation,” John Wiley & Sons 2010) context the Channel is the way you take (sell) [...]