How can you, without making big investments, get the attention of potential customers abroad and make them reach out to you?

In general, anything outbound and in particular cold calling sales activities, is expensive, associated with pronounced waste, hard to manage and challenging to scale internationally.

Our ambition is to give you inspiration for performing international business development on a shoestring budget.

When you are not yet a recognised brand in the market, then designing a predictable revenue generation process requires that you get two crucial concepts nailed:

Download this series of posts as an ebook. Companies lie or at least they promise way more than they can deliver. Do you trust advertisements? Do you believe what companies say about themselves [...]

One of my readers recently asked me if I knew any effective ways for generating leads. She was new in a new (yes, two “new”) sales position and found lead generation to be really hard. In the [...]

Companies with no inbound flow of leads have a marketing problem. A gigantic marketing problem. Maybe they also have a sales problem, but expecting sales people to compensate for an inadequate [...]

This series of posts is about the relationship between marketing/sales communication and revenue generation. It is inspired by the sales messages that I receive regularly pushing products and [...]

Email is by far the most important and popular communication vehicle used for individual internal and external communication in all types of companies and organizations today.