This is the fourth video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Using a [...]
TBK Consult partners were together for a full week in Barcelona, Spain, earlier this month to review management consulting approaches that help our clients (software companies) achieve (global) [...]
When I received that phone call, it came as no big surprise to me. I received such phone calls several times a month. I was on the list of the headhunters locally as well as internationally. I [...]
In my recent post in the series “From the Garage to the NYSE in 10 Years Flat“, I discussed some core issues associated with getting a software-driven business started. In this post I [...]
Assumption: Investing in establishing and promoting industry and/or domain clusters will create synergistic effects to the benefit of the individual cluster participant. It will stimulate [...]
In these days of Business Model Generation, Customer Value Propositions, Value Chains, Balanced Score Cards and what have you, we often forget that for many companies the revenue comes from [...]
In a recent article on making software industry channel partners productive, we discussed the role and the content of the partner program. In this article we will narrow in on maybe the most [...]
Using a channel of independent companies to resell, implement and/or service customers has a long tradition in the history of the software industry. For some software companies the channel has [...]
Software companies with growth ambitions all share the challenge of deciding which market(s) to approach next. As penetrating any additional market is associated with investments and uncertainty, [...]
The Fundamentals We are writing these posts with the ambitious software company in mind; more specifically, software companies with aspirations of becoming global market leaders in their [...]