5,460 Miles from Silicon Valley

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One of the Best Documented Entrepreneurial Case Studies

★★★★★ “An obvious case story for all business and management schools. And for practitioners.”
Freddie B. Jørgensen, Management consultant


How do you build and manage a channel of more than 2,000 resellers serving over 100,000 customers across 30 countries? From a small corner of the world where English isn’t the main language.

Navision did just that!

When Microsoft took over in 2002, the total turnover of and around Navision’s products was in the order of DKK 17 billion (USD 3.4B) and the entire ecosystem employed over 20,000 people.

5,460 Miles from Silicon Valley reveals the full story of two of Denmark’s undisputed business successes – from cradle to adolescence. It reveals an industry that is completely unpredictable, where strategies do not necessarily lead to success. But it’s also a tale of people, ambitions, and resourcefulness. How to pursue your dreams and build a successful business up from scratch  – in one of the smallest markets in the world.

Released: June 18th, 2018
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What others have to say about the book:

★★★★ Entrepreneurs can learn From Damgaard Data

“This book should be part of the curriculum at any business school.  It provides a great insight into how a business is created and all the big and small challenges you will come across.”
★★★★★ Hans Christian, reader

“If you are interested in the details of a success story with bumps on the road and at the same time getting an overview of the development in the IT-industry for the past 35 years, then this is a book for you.”
★★★★★ Birgitte B, reader

“A great book about two companies that continue to serve as role models for many entrepreneurs.”
★★★★★ Peter Warnøe, Venture Capitalist

“5,460 Miles from Silicon Valley is a textbook for everyone who deals with entrepreneurship and business in general.”
★★★★★ Ole Møller-Jensen, Regional – President, Danfoss .

This is a true, detailed and honest story. Should be mandatory reading for any entrepreneur
★★★★★ Toke Kruse, Investor & Entrepreneur.

“A very unusual book with valuable lessons for both young and experienced. A must read business case for MBA and other leadership development programs. AND for all practitioners.”
★★★★★ Freddie B. Jørgensen, Management Consultant

“Hopefully, this book can prevent others from making the same mistakes as we did.”
Preben Damgaard, Investor.

In May 2002, Microsoft acquired Navision, a Danish provider of ERP software for the midmarket. With the price tag of USD 1.45 billion, it was Microsoft’s biggest acquisition to date.

5,460 Miles from Silicon Valley is a book primarily about Damgaard Data, a company set up in 1984 by two brothers, 23-year-old Erik and 21-year-old Preben Damgaard. Less than eight years later, the company had an annual turnover of USD 12.5 million and employed 100 people.

In 1994, with the objective of bringing the company’s products onto the global market, IBM bought into Damgaard Data. This turned out to be a troublesome collaboration and in 1998, Erik and Preben bought out IBM’s share of the business.

In October 1999, Damgaard Data was listed on the Copenhagen Stock Exchange and within three weeks, its value soared to nearly USD 1 billion. Unfortunately, the excitement was short lived. Only a few months later, at the beginning of December, a sudden drop in revenue sent the share price plunging.

The company’s principal competitor, Navision Software, soon suffered a similar fate and the two companies decided to merge under the name Navision. The goal was to re-establish market trust by once again producing impressive growth and earning rates.

The strategy worked and in 2001 Microsoft called.

The book, more than 500 pages long, is a detailed account of the history of Damgaard Data and Navision Software. Based on more than 200 hours of interviews as well as on research into more than 1,000 internal and external sources, it is an in-depth analysis of the grit, perseverance and more than a little good luck necessary for entrepreneurial success.

Anyone, including those without a business background, interested in the corporate world or simply in a fascinating real-life story, is sure to enjoy this remarkable tale.

The book illustrates the conditions and challenges facing a company seeking growth and success in the world’s most turbulent sector. It reveals situations and describes episodes into which the general public has never previously been given insight. It contains many surprises and debunks several myths about what determines commercial success.

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