Notes & analysis
Notes from the field.
Practical writing for owners and commercial leaders in B2B software: strategy, partner motions, international expansion, commercial execution, and AI in practice. Often cross-posted from LinkedIn.
Steen Helmer · Advisor
How partner programs go from logo wall to revenue contribution
Why most partner ecosystems produce slides instead of revenue — and the three things that change the equation. A short, practical note for owners and commercial leaders who are tired of strategic partner decks that go nowhere.