TBK Consult wins the 2026 IAMCP P2P Award for EMEA in the Advisor category

TBK Consult is the EMEA winner in the Advisor category and a Global Finalist in the 2026 IAMCP P2P Awards, recognising its partner growth collaboration with Gluu.
TBK Consult, EMEA winner in the Advisor category and Global Finalist at the 2026 IAMCP P2P Awards.

EMEA Winner. Global Finalist. And a client collaboration behind it.

I’m proud that TBK Consult has won the 2026 IAMCP P2P Award in the Advisor category for EMEA and been named a Global Finalist.

The submission builds on my work with Søren Pommer and Gluu on growth through partner collaboration.

Thank you, Søren and the Gluu team, for your trust, your commitment to our work together, and your participation in the award submission.

What does this recognition mean for my clients?

It provides independent recognition of the practical advisory work I bring to B2B software companies looking to grow through partners.

For an owner or commercial leader, that means help with concrete decisions:

Which partners fit your customers and growth ambitions?

Why should those partners choose to work with you?

How do you turn a promising relationship into joint sales activity?

These are the questions I help clients answer, then put into practice.

Thank you to IAMCP and the judges for the recognition. And congratulations to my fellow winners and finalists.

How ready are you to grow through partners?

If you want to grow through partner collaboration, I recommend starting with my Partner-to-Partner Readiness Assessment.

Answer 10 questions to identify gaps in your readiness and get practical next steps. It takes about five minutes. No email required.

Take the Partner-to-Partner Readiness Assessment.

Press release

Read the press release: TBK Consult Award Winner 2026.

Originally shared on LinkedIn.

Written by
Steen Helmer

Independent advisor on B2B software growth, partner strategy, and international expansion. Curator of the B2B Software Growth Academy.