Achieving the status as an internationally recognised thought leader requires that you produce a steady stream of industry-centric content. You can package such content into blog posts or articles, videos, podcasts, white-papers, infographics, eBooks, presentations, or some other searchable material that teaches the visitor something valuable in the cross-section of their problems and your area of expertise.
Hans Peter Bech explains how you can produce such content and how you can bring it to the attention of your target audience.
Gönül Kamali is Chairwoman at YASAD, Turkish Software Industry Association, CEO at THINK BIG Digital Solutions, and Managing Partner at KORA Analitic. Mrs. Kamali represents technical and business leadership qualifications with 20+ years of hands-on experience in developing strategies and businesses, planning multi million dollars budget, leading large organisations and driving complex projects.
Burak Neslitürk is a management consultant working with the Turkish IT industry on issues related to strategic planning, business development and global growth. He was previously engaged with marketing, sales, partner eco-system and business development activities for Turkish as well as global tech companies. Burak has a bachelor’s degree in computer engineering from the Izmir Institute of Technology.
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies global market leaders. He has produced numerous books, papers, podcasts and videos on business development in the IT industry. Hans Peter has also facilitated workshops on global business development for İMMİB and the Sabanci University in Istanbul. He holds an M.Sc. in macroeconomics and political science from the University of Copenhagen.
Date & Time: The webinar has taken place. Click here to watch the recording.
Duration: 60 minutes
More information: Please contact Burak Neslitürk
In this webinar, organised by YASAD, Hans Peter Bech was interviewed by Burak Neslitürk about the 10-step shoestring process for becoming a thought leader within your subject matter domain and how to use this position to drive quality traffic from all over the world to your website.