Webinar: Building Successful Partner Channels


Date & Time: The webinar has taken place. Click here to watch the recording.

A YASAD webinar with Hans Peter Bech, the software industry business development expert, on how software companies without big budgets can build successful partner channels.

The webinar was organised and produced by YASAD and moderated by QualfiedONE.


In this webinar, organised by YASAD and Hans Peter is interviewed by Burak Neslitürk. Hans Peter will share his insight and experience with the attendees and answer questions about the various go-to-market approaches described in his bestselling book Building Successful Partner Channels.


Gönül Kamali is Chairwoman at YASAD, Turkish Software Industry Association, CEO at THINK BIG Digital Solutions, and Managing Partner at KORA Analitic. Mrs. Kamali represents technical and business leadership qualifications with 20+ years of hands-on experience in developing strategies and businesses, planning multi million dollars budget, leading large organisations and driving complex projects.

Burak Neslitürk is a management consultant working with the Turkish IT industry on issues related to strategic planning, business development and global growth. He was previously engaged with marketing, sales, partner eco-system and business development activities for Turkish as well as global tech companies. Burak has a bachelor’s degree in computer engineering from the Izmir Institute of Technology.

Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies global market leaders. He has produced numerous books, papers, podcasts and videos on business development in the IT industry. Hans Peter has also facilitated workshops on global business development for İMMİB and the Sabanci University in Istanbul. He holds an M.Sc. in macroeconomics and political science from the University of Copenhagen.

Using a channel of independent companies to find, win, make, keep, and grow happy customers has a long tradition in the short history of the software industry. For some software companies the channel has been a major contributor to global success, but for most software companies making it work remains a constant struggle.

In this webinar, Hans Peter Bech shares his vast experience with building and managing independent channel partners in the software industry. Using the business model framework introduced by Alexander Osterwalder, the webinar gives the attendee an introduction to the practical approach for designing and implementing productive channels of resellers.

The webinar is organised by YASAD, introduced by its chairwoman, Gönül Kamali and moderated by Burak Nesliktürk from Qualified ONE.

Date & Time: The webinar has taken place. Click here to watch the recording.

Launguage: English

Price: Attendence is free of charge

Recording: Click here to watch the recording

More information: Please contact Burak Neslitürk

The webinar is organised by YASAD and produced by QualfiedONE.