Sitecore Adds Four New Executives to Key Leadership Positions to Drive Growth
Sitecore, (San Francisco, CA, USA) a global leader in customer experience management software, have announced the appointment of four new executives in the areas of global and regional business and revenue management. The executives are Michael Tupanjanin, Chief Revenue Officer (CRO), Simon Etherington, Managing Director of Sitecore UK, Shinichi Mochioka, President and Representative Director of Sitecore Japan and Ties Arts, President of Sitecore Netherlands and Belgium.
Sitecore delivers the world’s leading experience platform, allowing marketers to truly own the experience they deliver to every customer or prospect that engages with their brand. These outstanding executives will further accelerate the company’s outstanding growth and help execute against Sitecore’s recognized position by Gartner as a visionary in multichannel campaign management and customer experience management.
“As the leader in the rapidly growing customer experience management market, we felt the time was right to bring on four, world-class executives like Michael, Simon, Shinichi and Ties,” said Michael Seifert, CEO, Sitecore. “All four executives bring deep industry experience and will be instrumental in helping Sitecore accelerate growth globally and in their respective regions.”
As Sitecore’s new Chief Revenue Officer, Michael Tupanjanin will be responsible for global customer and partner engagement, and will lead the growth and expansion of all of Sitecore’s global field operations and subsidiaries. Michael brings over 25 years of entrepreneurial leadership and global experience and will be focused on driving Sitecore’s sales and revenue growth across the globe. Michael joins Sitecore with extensive experience in the technology and digital marketing industries, operating successful teams in large and start-up environments such as Microsoft and FAST Search & Transfer.
Simon Etherington will lead Sitecore UK as its new Managing Director, responsible for driving business relationships across the region. Simon joins Sitecore with more than 25 years’ experience leading public and private sector organizations to successful business outcomes through the use of enterprise technology solutions. Previously, he held leadership positions at IBM, SAP and Objective Corporation.
Shinichi Mochioka will lead Sitecore Japan as its new President and Representative Director. He will be responsible for managing operations, collaborating with partners and growing the business in the region. Mochioka is an experienced leader with a strong sales and sales management background in the software industry and a track record of developing high performance teams. Prior to Sitecore, Mochioka held leadership positions at IBM Japan, Oracle Japan, SAP Japan, NetIQ Japan and LANDesk Software Japan.
Ties Arts joins Sitecore as President of Sitecore Netherlands and Belgium, a combined hub that creates scalability and flexibility for leveraging the region’s high growth. Ties brings 15 years of broad experience in the software industry and will be responsible for international growth strategy in the region, focused on large and midsized customers and partners. Previously, he held various roles at Microsoft Netherlands, and the last four years served as Director, Corporate Accounts.
With the addition of Michael Tupanjanin, Sitecore’s executive management team is now extremely well positioned to scale Sitecore to its next stage of growth. The team includes:
- Michael Seifert, Chief Executive Officer
- Michael Tupanjanin, Chief Revenue Officer
- Jeff Thomas, Chief Marketing Officer
- Kim Elsass, Chief Customer Experience Officer
- Karsten Bjerregaard, Chief Financial Officer
Sitecore is the global leader in customer experience management software. We deliver highly relevant content and personalized digital experiences that delight audiences, increase loyalty and drive revenue. With Sitecore, marketers can own the experience of every customer that engages with their brand across every channel. More than 3,000 of the world’s leading brands –including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, and Microsoft – trust Sitecore to help them deliver the meaningful interactions that win customers for life.