Notes & analysis
Notes from the field.
Practical writing for owners and commercial leaders in B2B software: strategy, partner motions, international expansion, commercial execution, and AI in practice. Often cross-posted from LinkedIn.
Steen Helmer · Advisor
TBK Consult wins the 2026 IAMCP P2P Award for EMEA in the Advisor category
TBK Consult is the EMEA winner in the Advisor category and a Global Finalist in the 2026 IAMCP P2P Awards, recognising its partner growth collaboration with Gluu.
How partner programs go from logo wall to revenue contribution
Why most partner ecosystems produce slides instead of revenue — and the three things that change the equation. A short, practical note for owners and commercial leaders who are tired of strategic partner decks that go nowhere.