This series of posts is about the relationship between marketing/sales communication and [...]
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The market for information technology is not really driven by customer demand. Innovations are made daily redefining existing product categories and creating completely new categories. In this ever changing landscape customers have a hard time understanding which new technologies will provide the best solutions for their business challenges. When customers are uncertain the vast majority of them will choose a proven solution from a market leader. If you are not a market leader then your are severely disadvantaged.
The good news is that because of the constant innovation the information technology industry actually has very few market leaders. The markets are constantly changing making new leaderships positions available to those companies that have higher ambitions and better marketing skills than their competitors.
The objective of TBK Publishing® is to offer insight and inspiration for business development, marketing and sales professionals searching for the path to global market leadership. Having an awesome product is a great help, but making customers beat a path to our door requires innovative approaches to business development, marketing and sales.
Enjoy reading our white papers and watching our videos.
TBK Academy® provides business development and management consultant services for information technology companies to improve the productivity of their sales and marketing activities. TBK Academy® events are held at locations close to international Airports.
Next in the series is Building Successful Partner Channels on 10-11 November 2016 in Istanbul, Turkey.
With the proliferation of the internet and the declining cost of information technology the barriers for market entry keep shrinking. Information technology companies with brilliant ideas and competitive products and services must move faster and faster to achieve a leading market position before the window of opportunity closes and someone else has taken the position and enjoys the leadership advantages.
As the winners take all in the information technology industry, market leadership is the only comfortable position. The information technology industry is an arms race for market leadership and you cannot afford making too many expensive mistakes on the journey.
You need access to specialized business development, marketing, sales, revenue generation and channel development resources to bootstrap foreign markets where you have little experience and enjoy no brand recognition.
You need to build productive partner channels that can multiply your scalability potential and reach all corners of the globe.
You need to communicate with and sell to professionals that have an urgent business need and that may not be IT-literate.
We are here to help you. Welcome to TBK Consult.