A business development team does not have a sales target and is not on commission plans. The outcome of a business development effort is either the definition of an attractive market position or [...]

If you are a business developer, then you do not have a sales target, because your job is not to generate revenue. Your job is to discover the value proposition which a sufficiently large number [...]

How can you, without making big investments, get the attention of potential customers abroad and make them reach out to you?

In general, anything outbound and in particular cold calling sales activities, is expensive, associated with pronounced waste, hard to manage and challenging to scale internationally.

Is a channel of resellers a quick shortcut to the market? No! Why should companies then use resellers to serve their customer? These two questions get thoroughly discussed in this podcast.

I am currently promoting my upcoming novel, Tumult in Mecca. One of my campaigns offers the Kindle version of the book for free for a limited period (five days). I regularly get this response: [...]

Compared to any other source of inspiration, books remain the least expensive and offer the most value for your money. A business book is a literary work that delves into issues and challenges [...]

Is there information you can provide, activities you can undertake, behaviour you can display or situations you can create to make more potential customers move faster towards purchasing your software?

It’s a book about how chance, fortune, coincidence and serendipitous opportunities may affect your life and send you in a different direction than the one you had in mind as you started your first job.

Applying Artificial Intelligence by Dan Rose Johansen is a guide for business, government, NGOs and non-profits that want to use the technology to improve their [...]