Market Segmentation Fundamentals in the Software Industry
When you are not yet a recognised brand in the market, then designing a predictable revenue generation process requires that you get two crucial concepts nailed:
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The Fast-track to Global Markets
A virtual company is usually the term used for businesses that do not have a physical presence. You can buy from them and sell to them, but you cannot ask for a meeting at their offices because [...]
Building Successful Partner Channels (audio)
★★★★★ "Fantastic! I found this book helpful for restructuring our channel strategy in one business line and the [...]
In Building Successful Partner Channels, Business Model Management, Entering Foreign Markets, Featured
Posted Eight Questions About Global Expansion in the Software Industry
I believe small companies need to spend more time thinking, researching and planning before they execute. And when they execute, I want them to think of it as an experiment rather than the final [...]
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The Path From Business Development to Marketing and Sales
If you are a business developer, then you do not have a sales target, because your job is not to generate revenue. Your job is to discover the value proposition which a sufficiently large number [...]
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Will There Be More Remote Working after the Pandemic Is Over?
Can you run an international company with over 1,000 employees whom all work remotely? We could do it before and not least during the Covid-19 pandemic, so we can probably continue to do so.
In Building Successful Partner Channels, Business Model Management, Entering Foreign Markets, Featured, Industry News
Posted Becoming a Thought Leader – Generating Inbound Leads on a Shoestring Budget
The quick 10-step shoestring process for becoming a thought leader within your subject matter domain and how to use this position to drive quality traffic from all over the world to your web site.
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Agillic – Facilitating the Customer Journey
The market for omnichannel marketing software is global, and many of the vendors already have a global presence. Upholding the R&D effort to stay competitive requires an installed base of [...]
In Building Successful Partner Channels, Business Model Management, Entering Foreign Markets, Featured, Industry News
Posted Improving The Productivity of Robots
Opposed to common perception, robots don't think themselves and making them do what they do is not a trivial exercise.
In Building Successful Partner Channels, Business Model Management, Entering Foreign Markets, Featured
Posted How Navision Cracked the North American Market
This month, October 2020, it is the 30th anniversary of Navision (Microsoft Dynamics NAV) entering the North American market. As you will learn below, the road to success was long and winding.
