Opposed to common perception, robots don't think themselves and making them do what they do is not a trivial exercise.

This month, October 2020, it is the 30th anniversary of Navision (Microsoft Dynamics NAV) entering the North American market. As you will learn below, the road to success was long and winding.

We had expected international activities to generate revenue much faster, but we have learned that it takes time to build the marketing frameworks, the partner program, the support organisation [...]

Most of our partners are very big companies and the revenue they generate with NetX may not seem as much in their books, but the revenue it helps generate with other associated products is [...]

A virtual company is usually the term used for businesses that do not have a physical presence. You can buy from them and sell to them, but you cannot ask for a meeting at their offices because [...]

Opportunities present themselves all the time. Picking the winning ones is difficult, but if you go for those that are fun to do, then it doesn’t matter so much if you should fail.

Going Global on a Shoestring is a collection of ideas for small experiments that you can try out without risking that the foundation under your company goes up in smoke. It is not the great [...]

In general, anything outbound and in particular cold calling sales activities, is expensive, associated with pronounced waste, hard to manage and challenging to scale internationally.

Breaking into new territories requires people with an entrepreneurial mindset making the pool from which to recruit quite exclusive.

Monitor ERP System AB, that is headquartered in northern Sweden, has gone global using the Trojan Horse principle. This case story is an excerpt from my upcoming book Going Global on a Shoestring.