Representing an ERP product requires major investments in people and knowledge. Doing so for a product that is not yet fully recognised in its target market requires a visionary mindset. [...]
In this podcast, Hans Peter Bech is interviewed by Paul Bird from Magentrix.
Paul and Hans Peter discuss the challenges associated with building a channel and expanding [...]
Norwegian Jakob Hatteland Computer AS has chosen an indirect go-to-market approach for its cloud-based ERP system.
In this podcast, Hans Peter Bech interviews Odd Magne Vea, CSO for [...]
The 10-step process for becoming a thought leader within your subject matter domain and how to use this position to drive quality traffic from all over [...]
In my industry (software) the costs of revenue generation became a genuine headache when the shift from the on-premise pre-paid perpetual license format started to yield to cloud-based subscriptions.