No matter how many yellow post-it notes you have filled and organised on a whiteboard and no matter how much desk research you have undertaken, the final test of your product/market-fit is how [...]

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Where to Play may sound like a book for startups - which it also is - but it can be applied by anyone who finds their conversion rates too low or their revenue forecasts too shaky.

The objective of having an Ideal Customer Profile was to focus our efforts on those customers we believed would get the most value from using our software and where our customer acquisition cost [...]

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for [...]