How can you, without making big investments, get the attention of potential customers abroad and make them reach out to you?

Is a channel of resellers a quick shortcut to the market? No! Why should companies then use resellers to serve their customer? These two questions get thoroughly discussed in this podcast.

It’s a book about how chance, fortune, coincidence and serendipitous opportunities may affect your life and send you in a different direction than the one you had in mind as you started your first job.

If you are a business developer, then you do not have a sales target, because your job is not to generate revenue. Your job is to discover the value proposition which a sufficiently large number [...]

I am happy to announce that today, Tuesday, 27 February 2024, at 09:00 (Central European Time), TBK Publishing and Biased Publication released the book Applying Artificial Intelligence – [...]

The paper is a tool for B2B software companies preparing their international business development plans.

Representing an ERP product requires major investments in people and knowledge. Doing so for a product that is not yet fully recognised in its target market requires a visionary mindset. [...]

There’s plenty of generic advice on LinkedIn for using the platform. I ignore most of it. What works and what doesn’t come down to what type of business you run and what you want to achieve.

I have published the BECH Index for 2022, which includes data for the years 2017 to 2023. The whitepaper estimates the relative demand capacity for B2B information technology and related services [...]

In my industry (software) the costs of revenue generation became a genuine headache when the shift from the on-premise pre-paid perpetual license format started to yield to cloud-based subscriptions.