The Value Chain & AIDA Process in the Software Industry

The Direct vs. Indirect go-to-market Channel Approach

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The Direct vs. Indirect go-to-market Channel Approach

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This is the second video in the Building Successful Partner Channels series of five videos that TBK ...

Software Product Management and Agile Software Development

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Software Product Management and Agile Software Development

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Agile software development has been established over the last 15 years as a popular development ...

Managing a Reseller Channel in the Software Industry

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Managing a Reseller Channel in the Software Industry

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The whitepaper discusses how to design and execute effective frameworks for managing independent resellers in ...

The Business Model: The Emperor’s New Clothes?

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The Business Model: The Emperor’s New Clothes?

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A review of Osterwalder and Pigneur’s business model generation approach and its potential for improving ...