Oracle Buys Eloqua for $871M

Posted January 10, 2013

Oracle buy Eloqua

Oracle (California, USA) have announced that it has entered into an agreement to acquire Eloqua, Inc. (Vienna, VA, USA), a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s cash. Eloqua’s modern marketing cloud delivers best-in-class capabilities to ensure every component of marketing works harder and more efficiently to drive revenue.

The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support and serve their customers. The combined offering is expected to enable organizations to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.

Joe Payne, Eloqua CEO

“Exceptional customer experience starts with knowing your customer’s preferences and delivering a highly personalized buying experience,” said Joe Payne, Chairman and CEO, Eloqua. “Together with Oracle, we expect to accelerate the pace of the modern marketing revolution and help our customers transform the way they market, sell, support and serve their customers.”

The Board of Directors of Eloqua has unanimously approved the transaction. The transaction is expected to close in the first half of 2013, subject to Eloqua stockholder approval, certain regulatory approvals and other customary closing conditions.

Thomas Kurian, Executive VP, Oracle

“Modern marketing practices are driving revenue growth and is a critical area of investment for companies today,” said Thomas Kurian, Executive Vice President, Oracle Development. “Eloqua’s leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud and is an important addition to the Oracle Customer Experience offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.”

Source: Oracle

acquisition, cloud-based marketing automation and revenue performance management software, Eloqua, globalisation, Independent Software Vendor, internationalisation, ISV, Joe Payne, Oracle, Thomas Kurian

Steen Helmer

Steen Helmer is a management consultant with TBK Consult helping information technology and software companies win the race for global market leadership. He is also a communications expert helping his clients use LinkedIn and other social media platforms proactively as a part of their growth strategy. Steen sits on the board of TBK Consult Holding and on the EMEA and Danish board of the IAMCP (International Association of Microsoft Channel Partners).