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    For business development, marketing and sales professionals in the software industry For business development, marketing and sales professionals in the software industry
    • ABOUT
    • EXPERTISE
      • Entering Foreign Markets
      • Building Successful Partner Channels
      • Business Model Management
      • The BECH Index
    • ACADEMY
      • Online Learning Portal
      • Entering Foreign Markets
      • Building Successful Partner Channels
      • Business Model Management
    • PUBLISHING
      • Entering Foreign Markets
      • Building Successful Partner Channels
      • Business Model Management
      • Our Own World
      • Podcast
    • CLIENTS
    • PARTNERS
    • BLOG
      • Industry News
      • Entering Foreign Markets
      • Building Successful Partner Channels
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    Home » Publishing » Page 3
    An Introduction to The Anatomy of The Software Industry
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    An Introduction to The Anatomy of The Software Industry

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    Consumption of tele and data communication has exploded across all industries and the prices for ...

    The successful turnaround of Secunia – A Case Story
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    The successful turnaround of Secunia – A Case Story

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    The whitepaper describes the turnaround of Secunia from a troubled loss making company in 2013 ...

    Channel Partner Recruitment from Early Stage to Late Stage
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    Channel Partner Recruitment from Early Stage to Late Stage

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    This is the fifth video in the Building Successful Partner Channels series of five videos that TBK ...

    Designing Productive Channel Partner Programs
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    Designing Productive Channel Partner Programs

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    This is the fourth video in the Building Successful Partner Channels series of five videos that TBK ...

    The Channel Partner P&L in the Software Industry
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    The Channel Partner P&L in the Software Industry

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    This whitepaper introduces the Partner P&L as the most critical framework for building and managing ...

    Managing a Reseller Channel in the Software Industry
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    Managing a Reseller Channel in the Software Industry

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    The whitepaper discusses how to design and execute effective frameworks for managing independent resellers in ...

    World Demand for Information Technology is on the Move – BECH Index 2015
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    World Demand for Information Technology is on the Move – BECH Index 2015

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    This whitepaper presents an estimation of the relative demand capacity for B2B information technology and ...

    The Direct vs. Indirect go-to-market Channel Approach
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    The Direct vs. Indirect go-to-market Channel Approach

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    This is the second video in the Building Successful Partner Channels series of five videos that TBK ...

    Strategic Planning and Budgeting
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    Strategic Planning and Budgeting

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    The eBook proposes a procedure for the annual planning and budgeting in “low visibility” situations. ...

    The Software Partner Channel in a Business Model Context
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    The Software Partner Channel in a Business Model Context

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    The whitepaper discusses if the application of Osterwalder’s Business Model Generation framework can help B2B ...

    When to Choose an Indirect Channel and When to Go Direct?
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    When to Choose an Indirect Channel and When to Go Direct?

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    This is the first video in the “Building Successful Partner Channels” series of five videos that ...

    The Indirect Channel in Your Customer Value Proposition
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    The Indirect Channel in Your Customer Value Proposition

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    This is the third video in the Building Successful Partner Channels series of five videos that TBK ...

    The Path to Market Leadership – Growth Through Partners
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    The Path to Market Leadership – Growth Through Partners

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    The whitepaper discuss the role of the partner channel in the three main phases of ...

    Designing Successful International Go-To-Market Strategies
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    Designing Successful International Go-To-Market Strategies

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    This white paper is discussing some of the challenges associated with international market penetration for software ...

    Entering Foreign Markets – The Bech Index 2014
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    Entering Foreign Markets – The Bech Index 2014

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    This whitepaper presents an estimation of the relative demand capacity for B2B software and software ...

    Choosing Foreign Markets in the Software Industry
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    Choosing Foreign Markets in the Software Industry

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    This whitepaper provides an introduction to the selection process and to those sources of information, ...

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      March 14, 2025
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