Designing Effective Channel Partner Programs


The whitepaper discusses how to design effective business partner programs in the software industry.

The whitepaper explains the design criteria for a business partner program stressing the difference between the business model of the software vendor and that of his channel business partners. Effective business partner programs are based on the best-practice approach for building and growing a business around the software vendor’s product.

The whitepaper also briefly explains the difference between the business partner agreement and the business partner program.

Finally, the whitepaper provides specific recommendations for the content of the business partner program in the software industry. In this context, the whitepaper makes recommendations for recruiting and onboarding partners as well as for managing the portfolio of partners.