The word “channel” is traditionally used in the software industry to describe independent companies that assume various roles and obligations in bringing a software product to the customers.  The [...]

We’ve seen partner ecosystems come and go. How can we learn from the past to build a solid ecosystem for the future? If you look at a company like Microsoft, the 90s were a good example of when a [...]

ISV’s Must Address Their Partners’ Needs – Not Just Their Customers’ ISVs are typically very good at solving end-user customers’ business challenges, but often [...]

Using a channel of independent companies to resell, implement and/or service customers has a long tradition in the history of the software industry. For some software companies the channel has [...]