You may argue that Everdingen and Waarts’ study is outdated, relates to ERP only and cannot be extrapolated to other innovations and markets. That may well be, but that does not mean that [...]

This series of posts discusses how to choose foreign markets in the software industry. Links to previous posts in this series are listed at the end of this post. Entering a foreign market in the [...]

I am facing an interesting challenge. The Sabanci University in Istanbul has engaged me to deliver two workshops to Turkish software companies preparing for international expansion. The activity [...]