The Copenhagen City Bike System: Software and bikes merge with GoBike
Marc Andreesen’s famous statement “Software is eating the world” definitely applies to the new City Bike System in Copenhagen. Not only is each bike equipped with a tablet PC, but the booking and payment system is also web based.
Behind the City Bike System is “GoBike”, a company founded by people with roots in the software industry.
“GoBike” is much more than a bicycle.
The handlebars are fitted with a Tablet PC that is constantly updated with a range of relevant information and features:
- Navigation (route planning and navigation with map display)
- Real-time information on trains – as well as integration with public transportation ticketing systems
- Real-time information about activities in the area
- Real-time information available on bikes and docking stations
- Access to a variety of databases with relevant information in real-time and location related
The user gets a much better and more integrated travel experience. GoBike’s intuitive systems assist all the way – thereby making sure that the user has fun and travels efficiently from A to B. Through the integration of a number of databases, GoBike simultaneously uses the information to optimize a user’s journey – and not just for the individual GoBike user, but for the city as whole.
The city and its interest groups get through the Tablet PC a channel where you can communicate one-on-one with the user on the bike. Relevant information of any kind will be exposed to the user – such as times and locations, where applicable.
“Six decades into the computer revolution, four decades since the invention of the microprocessor, and two decades into the rise of the modern Internet, all of the technology required to transform industries through software finally works and can be widely delivered at global scale.” Marc Andreesen
What the GoBike promotion video: