Once again, Danish innovation strikes abroad. One of the world’s largest travel retailers, Flight Centre Travel Group, headquartered in Brisbane, Australia, has chosen a solution from the Danish company Datacon, as part of a broader project that will streamline and enhance Flight Centre’s mid office and financial functions.

Datacon played a vital role in Flight Centre Travel Group’s decision to transition to the Microsoft Dynamics AX platform, having developed the ISV travel vertical for the Microsoft Dynamics AX solution. This innovation by the Danish IT company will support travel transactional processing for Flight Centre’s more than 2,700 leisure and corporate travel businesses globally.

“Danish companies are doing well internationally because we have always been forced to be efficient and find new solutions to difficult challenges. It has been necessary for us as a small country and it makes us competitive – and popular – abroad,” says Michael T. Hansen, Consul General in Sydney.

“The level of competence in Danish companies is very high and we work together well. Danish companies cannot compete in size with China, India and the US, but we are extremely successful in creating innovative solutions. That makes us competitive on the innovation parameter which at the moment is a highly sought after competency internationally”, says Ole Lehrman, Chairman of Danish Academy of Technical Sciences and President and Chairman of the Alexandra Institute.

In the past, Datacon has primarily delivered IT solutions to large Danish companies. The “small” Danish player carefully considered whether it was worth the effort to go for the contract – knowing that the competitors were major global IT vendors, 100 times larger than Datacon.

Jan Misser, CEO, Datacon

“In the beginning, it seemed like David v. Goliath, when Datacon first pitched for the Flight Centre project, however we always knew we had a competitive solution,” says Jan Misser, CEO of Datacon.

Datacon stayed and fought to win the contract – and so they did. Michael T. Hansen explains that it is often worth the trouble:

“Danish companies are sought after abroad because we focus on optimization and have always had to focus on being more effective. This is what typically creates better output”, he says.

Source: Datacon