In a recent post I wrote about receiving pitches from sales people with only company and product centric information. The key focus of these messages is on the sales person’s company, their [...]
One of my readers recently asked me why I stress that our channel partners are not our customers. In this post I will explain why I make this distinction and why I believe it is crucial not to [...]
This is a series of posts on the opportunities brought about by advancement in cloud services and aims to summarize the main roles and value propositions channel partners can choose from.