This is the 6th post in the series “The Magical 10 minutes”. How long does it take to check if your management team is pulling and pushing in the same direction? 10 minutes! The first [...]

This is the 8th in a series of blog posts under the main headline “Ready for 2012?” It is addressing the #1 headache of any growing Independent Software Vendor: How to predict, budget and meet [...]

This is the 5th in a series of blog posts under the main headline “Ready for 2012?” It is addressing the #1 headache of any growing Independent Software Vendor: How to predict, budget and meet [...]

  This is the 3rd in a series of blog posts under the main headline “Ready for 2012?” The objective of the blog posts is to outline a 2012 “preparation process” where you end up having a [...]

The Customer Value Proposition is probably the most crucial concept in the marketing of any software product and service (see note [1]). The Customer Value Proposition is the framework used to [...]

Imagine you consider entering a new geographic market.  You have a service or a software solution, which is successful in your current markets.  You would like to repeat this success in more [...]