Oracle Corp (Redwood Shores, CA, USA) has entered into an agreement to acquire InQuira (San Bruno, CA, USA). InQuira is a provider of CRM knowledge management solutions that support web [...]
According to an interview with the Financial Times SAP, the ERP software maker, claims that it is winning market share from competitors, including archival Oracle. In the interview with the [...]
The Customer Value Proposition is probably the most crucial concept in the marketing of any software product and service (see note [1]). The Customer Value Proposition is the framework used to [...]
The Ideal Customer Profile is one of the important concepts in all sales and marketing activities. At TBK Consult we define the Ideal Customer Profile as: The Ideal Customer Profile is a [...]
Oracle Corporation (Redwood City, CA, USA) has acquired Ksplice (Cambridge, MA, USA). Ksplice is the creator of zero downtime update technology for Linux. The addition of Ksplice’s technology [...]
Imagine you consider entering a new geographic market. You have a service or a software solution, which is successful in your current markets. You would like to repeat this success in more [...]
International Bootstrapping is the activities which leads you to the first 3-5 reference customers in a new geography. This post suggests how to orchestra international bootstrapping in a more [...]
Thomson Reuters (New York City, USA), the world’s leading source of intelligent information for businesses and professionals, has officially acquired Manatron (Portage, Michigan, USA). [...]
Accenture(New York, USA) will acquire Duck Creek Technologies (Bolivar, Missouri, USA). Duck Creek Technologies specializes in software solutions for the property and casualty (P&C) insurance [...]
I came across an interesting post on Business Insider claiming that the IT industry used to be exciting and predictable! As you get older you also tend to get a bit nostalgic. “The good old [...]