The Fundamentals We are writing these posts with the ambitious software company in mind; more specifically, software companies with aspirations of becoming global market leaders in their [...]

This is the 6th post in the series “The Magical 10 minutes”. How long does it take to check if your management team is pulling and pushing in the same direction? 10 minutes! The first [...]

This is the 5th in a series of blog posts under the main headline “Ready for 2012?” It is addressing the #1 headache of any growing Independent Software Vendor: How to predict, budget and meet [...]

The Customer Value Proposition is probably the most crucial concept in the marketing of any software product and service (see note [1]). The Customer Value Proposition is the framework used to [...]

The Ideal Customer Profile is one of the important concepts in all sales and marketing activities. At TBK Consult we define the Ideal Customer Profile as: The Ideal Customer Profile is a [...]

Imagine you consider entering a new geographic market.  You have a service or a software solution, which is successful in your current markets.  You would like to repeat this success in more [...]