I am sure that you have been asked this question many times by a salesperson. Have you also been in a B2B situation where you asked that question to customer representatives (companies cannot [...]

Do you focus on the price or on the value? As consumers we often focus on price (or cost of acquisition). If we can get the exact same product or service at a lower price then why not.

A natural question customers always ask is, “How much does that cost?” Unfortunately, too often sales people answer incorrectly, responding with, “The price is……….”