Is a channel of resellers a quick shortcut to the market? No! Why should companies then use resellers to serve their customer? These two questions get thoroughly discussed in this podcast.

This is the first video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: [...]

Reading time: 2 minutes. I cannot predict the future, so I’ll leave that to others. But I can with a 100% certainty tell you what the two major challenges will be in 2016 for information [...]

Using a channel of independent companies to find, win, make, keep and grow happy customers on our behalf has a long tradition in the software industry. For some software companies the indirect [...]

To read part 1 of this post, please follow this link: The Software Partner Channel and Customer Value Propositions (part 1) With the book “The Discipline of Market Leaders” – published in 1995 [...]

Software companies have historically had a very strong preference for selling their software indirectly through a channel of resellers[1]. The word “channel” is used in the software industry to [...]

The first part of this post can be found here >> Going Global on a Shoestring – The Successful Failure (part 1). We were successful. Sales was on a steady upwards climb. Manufacturing [...]

When I received that phone call, it came as no big surprise to me. I received such phone calls several times a month. I was on the list of the headhunters locally as well as internationally. I [...]

Some of the “unfair” advantages of coming from a small country with its own language are: 1. you are forced to speak foreign languages, 2. you are forced to look beyond your own [...]

The 2013 Microsoft Worldwide Partner Conference recognizes exemplary contributions and innovative solutions from the Microsoft Dynamics partner community.