This is the first video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: [...]

Reading time: 2 minutes. I cannot predict the future, so I’ll leave that to others. But I can with a 100% certainty tell you what the two major challenges will be in 2016 for information [...]

Using a channel of independent companies to find, win, make, keep and grow happy customers on our behalf has a long tradition in the software industry. For some software companies the indirect [...]

To read part 1 of this post, please follow this link: The Software Partner Channel and Customer Value Propositions (part 1) With the book “The Discipline of Market Leaders” – published in 1995 [...]

Software companies have historically had a very strong preference for selling their software indirectly through a channel of resellers[1]. The word “channel” is used in the software industry to [...]

The first part of this post can be found here >> Going Global on a Shoestring – The Successful Failure (part 1). We were successful. Sales was on a steady upwards climb. Manufacturing [...]

When I received that phone call, it came as no big surprise to me. I received such phone calls several times a month. I was on the list of the headhunters locally as well as internationally. I [...]

Some of the “unfair” advantages of coming from a small country with its own language are: 1. you are forced to speak foreign languages, 2. you are forced to look beyond your own [...]

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