The term “value proposition” dates back to the 1980’s where we worked on the feature -> benefit -> advantage chains translating what we did into value for our customers. [...]

Growing a company from startup to global market leadership is not only a matter of having a great product for which there is a desperate need. Even when your customer value proposition is [...]

In this series of posts I provide a simple approach for making a fast yet fairly comprehensive assessment of a foreign market (that you have short-listed among the many opportunities available to [...]

This series of posts is about the relationship between marketing/sales communication and revenue generation. It is inspired by the sales messages that I receive regularly pushing products and [...]

The software industry is by nature a global industry. As the software industry is blessed with low cost of entry and simple value chains, international growth comes much easier in the software [...]

In my recent post in the series “From the Garage to the NYSE in 10 Years Flat“, I discussed some core issues associated with getting a software-driven business started. In this post I [...]

Millions of new companies are started every year all over the globe. Most of these companies are local service providers trying to build a platform for feeding the owner and her family. None of [...]

Jeeves acquires Infocube, one of its largest partners, thus strengthening Jeeves’ value proposition in the Swedish market. Jeeves Information Systems AB, (Stockholm, Sweden) a leading [...]

Why check alignment and identification? Have you ever been involved in or maybe even responsible for driving a planning and budgeting process?  How much time did you spend on defining and [...]

Everybody needs a Value Proposition. The Value Proposition explains the value you provide in exchange for the payment you ask. The more attractive your Value Proposition, the more demand you can [...]