The Worst Sales Pitch I Have Seen in a Long Time

 In Entering Foreign Markets, Featured, Industry News
donkey (4 years) in front of a white background

Why do sales people behave like this?

I receive quite a few sales pitches through various communications channels. Mostly for things and services that are completely irrelevant to me. I delete them once a week, but the one below caught my attention because it is a notch worse than the other sales pitches that I receive.

The message below came through the contact form on our web site:

I’m a business development manager at hydron consulting. Hydon [sic] consulting is softexpert representative EMEA region. SoftExpert is a market leader in software and services for enterprise-wide business process improvement and compliance management, providing the most comprehensive application suite to empower organizations to increase business performance at all levels and to maximize industry-mandated compliance and corporate governance programs.

Founded in 1995, SoftExpert has a rich history of innovation and growth as a true industry leader. More than 300,000 users from 2,000 organizations worldwide trust SoftExpert applications to ensure the highest standards of efficiency, quality and innovation for their products, services and processes.

By streamlining and integrating all levels and operations, SoftExpert applications also enable organizations to address an ever-increasing variety and number of international standards, laws and regulations that affect business operations by delivering enhanced compliance capabilities based on industry-specific best practices.

SoftExpert solutions are used by leading corporations in all kinds of industries, including consumer products, automotive, food and beverage, mining and metals, high tech and IT, energy and utilities, government and public sector, financial services, transportation and logistics, healthcare, education, medical devices and many others.

Along with its extensive network of resellers spread across all continents, SoftExpert also provides hosting, implementation, post-sales support, and validation services for its solutions to ensure that customers realize the maximum value from their investments.

Read more at: Copyright © SoftExpert Software for Performance Excellence

therefore we to meet with you and we want to work together.

Question mark 500x500I do realize that this is a cut and paste piece of blatant standard bragging propaganda. Thus it didn’t take the sender many seconds to leave the message for us, but why did she even bother?

Is this clever marketing and am I just missing the point?

Please help me understand the rationale behind spending precious time leaving such a message for us. As far as I am concerned leaving such a message is a waste of my time, but also a waste of the sales person’s time.

Why do sales people do this?

PS. I have deliberately not changed the identity of the companies. Maybe they can explain why this approach works wonders and how I just happened to be outside their key target audience.

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