ADAM Software

ADAM Software, (Ghent, Belgium), global marketing and media solutions provider, has acquired Van Gennep Media Automation Consulting BV (Amsterdam, Netherlands). Van Gennep is a specialist in editorial management and publishing workflows and produces one of Europe’s leading publishing solutions. The acquisition of Van Gennep is the next step in ADAM Software’s strategy to integrate industry-specific solutions such as publishing into its digital asset management (DAM) platform.

Pieter Casneuf, Founder, ADAM Software

Pieter Casneuf, CEO at ADAM Software said: “DAM systems are becoming a critical part of today’s enterprise IT architecture. They are a tool for improving efficiency, controlling costs and measuring marketing effectiveness. Van Gennep’s experience in editorial workflows and publishing will broaden the scope of our solutions for all enterprise-wide marketing activities from media management, campaign planning to off and online publishing at a time of growing demand.”

ADAM Software and Van Gennep formed a strategic alliance in 2010 with the aim of integrating digital asset management with editorial workflows for an improved management of multi-channel publishing. ADAM Software’s DAM and business process management system is used by companies such as Microsoft, LEGO and McCann Erickson. Van Gennep has a well-established position in the editorial market, supporting high profile customers such as Bauer Media Group (Germany, France and Spain) and Reader’s Digest International (worldwide).

Ton Van Gennep, founder of Van Gennep said: “Integrating our solutions will increase the benefits to customers – simplifying workflow processes, improving consistency and helping deliver cost savings and faster times to market. The financial strength and industry reputation of ADAM Software will enhance the Van Gennep future product offering in publishing and to a wider client base.”

Following the acquisition, Van Gennep founder Ton Van Gennep will become VP Publishing Strategy at ADAM Software and drive the continued development of editorial planning, management and publishing workflow solutions such as PlanSystem. ADAM Software and Van Gennep will continue as separate brands supported by their dedicated technical and customer support teams.

Source: Adam Software