Blog Page For Testing 2-3-2020

Is a channel of resellers a quick shortcut to the market? No! Why should companies then use resellers to serve their customer? These two questions get thoroughly discussed in this podcast.

Representing an ERP product requires major investments in people and knowledge. Doing so for a product that is not yet fully recognised in its target market requires a visionary mindset. [...]

The reason for our interest in global markets is of course that they represent much more potential than our domestic markets. 

How can you, without making big investments, get the attention of potential customers abroad and make them reach out to you?

In my industry (software) the costs of revenue generation became a genuine headache when the shift from the on-premise pre-paid perpetual license format started to yield to cloud-based subscriptions.

In general, anything outbound and in particular cold calling sales activities, is expensive, associated with pronounced waste, hard to manage and challenging to scale internationally.

The quick 10-step shoestring process for becoming a thought leader within your subject matter domain and how to use this position to drive quality traffic from all over the world to your web site.

Opportunities present themselves all the time. Picking the winning ones is difficult, but if you go for those that are fun to do, then it doesn’t matter so much if you should fail.

Breaking into new territories requires people with an entrepreneurial mindset making the pool from which to recruit quite exclusive.

This is the fifth video in the “Building Successful Partner Channels” series of five videos that TBK Consult has made for the Microsoft Smart Partner Marketing portal. Using a channel [...]