Monitor ERP System AB, that is headquartered in northern Sweden, has gone global using the Trojan Horse principle. This case story is an excerpt from my upcoming book Going Global on a Shoestring.

A business development team does not have a sales target and is not on commission plans. The outcome of a business development effort is either the definition of an attractive market position or [...]

Solvoyo has made substantial investments in a very informative web-site and a large portfolio of content marketing assets. Hubspot has been implemented to support lead capture, nurture and [...]

How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?

You may argue that Everdingen and Waarts’ study is outdated, relates to ERP only and cannot be extrapolated to other innovations and markets. That may well be, but that does not mean that [...]

Being a digital nomad is a lifestyle and not a tax avoidance scheme.

Industrial demand is moving east, and the Corona crisis will leave China and India stronger than before.

Epic, the global market leader in software solutions for the healthcare industry, never invested in marketing or applied social selling. They focused on customers success, attended industry [...]

The gig economy, where you have no permanent employment but work from project to project, and the phenomenon of digital nomads, where you also do not have a permanent residence, is snowballing. [...]

The annual report from TBK Consult showing the relative demand for information technology in each of the 229 countries in the world confirms that China now has overtaken the US as the largest [...]