Microsoft Acquire StorSimple & MarketingPilot

Microsoft Corp. (Redmond, WA, USA) have recently announced that it has reached a definitive agreement to acquire StorSimple, (Santa Clara, CA, USA) a leader in Cloud-integrated Storage (CiS) solutions and MarketingPilot, (Evanston, IL, USA) an Integrated Marketing Management solutions software company.

The addition of StorSimple and CiS will advance Microsoft’s Cloud OS vision and help customers more efficiently embrace hybrid cloud computing.

Michael Park, CVP, Server and Tools Division for Microsoft

“Customers faced with explosive growth in data are looking to the cloud to help them store, manage and archive that data. But, to be effective, cloud storage needs to integrate with IT’s current investments,” said Michael Park, corporate vice president, Server and Tools Division for Microsoft. “StorSimple’s approach helps customers seamlessly integrate on-premises storage with cloud storage through intelligent automation and management.”

Microsoft says it has a vision for integrated marketing solutions that aligns with its own, hence the acquisition of MarketingPilot.

According to Bob Stutz Corporate, Vice President, Microsoft Dynamics CRM, the acquisition is a very exciting step forward for Microsoft and will accelerate their ability to better meet the needs of CMO’s through rich business intelligence. Microsoft also hopes to better enable marketers to successfully plan, execute, monitor, and optimize customer interactions across digital, social and traditional channels, and measure ROI.

“We are excited to join the Microsoft team,” says MarketingPilot CEO Ken Kornbluh. “We think it will be great for MarketingPilot users and the broader marketing community. The acquisition will enable us to more fully realize our vision to create powerful and innovative integrated marketing management solutions. The acquisition by Microsoft should enable us to accelerate our pace and deliver even more innovation to marketers.”

About StorSimple

StorSimple (www.StorSimple.com) is the leader in cloud-integrated storage for Windows. StorSimple securely and transparently integrates cloud storage for on-premises applications and offers a single appliance that delivers high-performance tiered local and cloud storage, live archiving, cloud-based data protection and disaster recovery. StorSimple has uniquely achieved the most stringent “Certified for Windows Server 2008” and was named the Microsoft BizSpark Partner of the Year 2011. StorSimple appliances were named 2011 Products of the Year in the Storage Systems category by Storage Magazine/SearchStorage.com.

For more information, visit www.StorSimple.com.

About MarketingPilot

MarketingPilot’s leading-edge integrated software for marketers and advertising agencies saves time, reduces costs and improves performance. MarketingPilot software is built on an Integrated Marketing Management Platform™ – it’s fast, highly configurable, flexible, seamless and easy to use. marketingpilot.com