In this webinar, Hans Peter is interviewed by Burak Neslitürk. Hans Peter will share his insight and experience with the attendees and answer questions about the various go-to-market approaches described in his recent book Going Global on a Shoestring.
Burak Neslitürk is a management consultant working with the Turkish IT industry on issues related to strategic planning, business development and global growth. He was previously engaged with marketing, sales, partner eco-system and business development activities for Turkish as well as global tech companies. Burak has a bachelor’s degree in computer engineering from the Izmir Institute of Technology.
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies global market leaders. He has produced numerous books, papers, podcasts and videos on business development in the IT industry. Hans Peter has also facilitated workshops on global business development for İMMİB and the Sabanci University in Istanbul. He holds an M.Sc. in macroeconomics and political science from the University of Copenhagen.
Software in general travels easily across borders. You don’t need to build factories, distribution centres and have an armada of service vehicles to serve customers in other countries.
Companies that have business in foreign markets are worth much more than companies that only have customers domestically. Even just small export ratios can increase the value of a technology company more than ten times.
Software companies typically commence international expansion before they are firmly settled in their domestic markets before they have a professional management infrastructure in place and at a time where they can allocate only tiny budgets to the endeavour.
Date & Time: The Webinar has been broadcasted. Click here to watch the recording.
Price: Attendence is free of charge
Registration: Click here to register
More information: Please contact Burak Neslitürk
The webinar is organised and produced by QualfiedONE.