Cloud Based Marketing Support from Sage
Sage have launched ‘Accountant Business Cloud’, a new online marketing suite designed to help accountants showcase their expertise and offerings – and attract new clients.
Accessed securely via the Sage Accountants Division Exchange website, accountants will find a full library of pre-loaded, personalised email marketing campaign templates that they can send to clients, prospects and local media with a few clicks of the mouse.
Accountants Business Cloud will also offer real-time reporting, print-ready graphs and powerful analytics. Additionally, accountants can also work with Sage’s marketing specialists to request their own bespoke campaigns.
Ryans Chartered Accountants, Jacobs Allen Chartered Accountants and Trax UK Sage software solutions provider tested a pilot scheme for the new solution earlier in the year.
Steve Porter, Channel Marketing Manager, Sage Accountants’ Division, said, “Accountants will be able to use Sage’s dedicated marketing team as if it were their own, including designers, data analysts and compliance experts. This represents another step in Sage’s ongoing commitment to partnering with UK accountants and giving them the confidence, tools and support to grow their practices. Already providing great accounting software, Sage is now able to streamline and optimise email marketing for accounting practices.”
Subscribers will be able to create powerful communications to enable them to:
- Communicate compliance and legislation (e.g. Auto-Enrolment)
- Build brand awareness (lead generation and promoting the practice)
- Generate practice-branded newsletters for clients
- Recommend Sage software to clients
As with all Sage solutions, Sage Accountants’ Division will be providing front-line, award winning support for all accountants using the service.
Access to Accountants Business Cloud is currently free for Sage Accountant Partners, with Accountants Club members able to access the service later this year.