Hans Peter Bech lecturing for the TETSoft software industry cluster at the Sabanci University in Spring 2014

The global information technology market is approaching USD 4 Trillion on an annual basis and represents one of the biggest and fastest growing industries in the world.

On the supply side the market is affected by rapid changes such as declining development and delivery cost, changing delivery formats, decreasing barriers of entry, extreme economy of scale benefits and unprecedented global market reach opportunities.

On the demand side the market is affected by increased transparency, steadily more literate users, preferences for simplicity and “best of breed” solutions as well as fundamental changes in the decision making processes.

In the beginning of May this year Hans Peter Bech, Amazon bestselling author and managing partner with TBK Consult, will deliver guest lectures  on the challenges facing information technology and many other companies in the 21st century.

• At the Istanbul Technical University (İTU Arı Teknokent) on Thursday, 7. May 2015 18:00 – 19:00 (EEST)
• At the Sabanci University (School of Management) on Friday, 8 May 2015 14:40 – 17:30 (EEST) [Sold Out].

See address details below.

The title of Hans Peter’s lecture is:

Selling Information Technology in the 21st Century – A discussion of the rapid changes in technology, preferences and customer behavior and the need for new marketing and sales management approaches.

Hans Peter Bech will review these changes and will discuss how they will require a new charter between sales and marketing. Hans Peter will discuss how these changes will generate the need for completely new skill sets in marketing and sales management.

Thank you to Dr. Yusuf Soner from the Sabanci University for hosting the guest lecture at the Sabanci University.

A video recording of the guest lecture:

Selling Information Technology in the 21st Centrury from Hans Peter Bech on Vimeo.

Hans Peter Bech is the author of the Amazon bestselling book “Building Successful Partner Channels in the Software Industry” and works with information technology companies all over the world addressing the challenges and opportunities presented by the rapid changes in market dynamics.