In part 3 of this series of posts on the subject “Global growth through a partner channel in the software industry”, we presented the concept of the three stages of market [...]

Using a channel of independent companies to resell, implement and/or service your customers has a long tradition in the history of the software industry. For some software companies the channel [...]

Whether you have chosen  a direct or indirect Go-to-Market approach, entering a new geographic market which consists of the same type of customers, but with a new territory, language & [...]