ExactTarget acquires iGoDigital and Pardot

ExactTarget (Indianapolis, IN, USA) has acquired marketing automation company Pardot and analytics company iGoDigital.

Founded in 2007, Pardot is a leading software-as-a-service marketing automation platform to create, deploy and manage online lead nurturing marketing campaigns. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot has a growing client list of more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot’s clients include Restaurant.com, comScore and twilio.

Scott Dorsey, CEO & Founder, ExactTarget

“Marketers around the world are hungry for a lead nurturing solution that integrates with their broader marketing efforts and transcends the current offerings available from point solution providers,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “With the addition of Pardot to the ExactTarget suite, we will redefine marketing automation and deliver the most scalable, comprehensive automation solution that helps both B-to-B and B-to-C marketers leverage the power of data to connect with customers across email, mobile, social media and the Web.”

Founded in 2004, iGoDigital is a leading provider of Web personalization solutions that deliver predictive, real-time product recommendations and online guided selling experiences. iGoDigital’s software-as-a-service platform provides clients a complete solution to observe and analyze online behavior and ask explicit questions through its guided selling application to develop highly accurate customer profiles that can power cross-channel personalization and optimization. Eight of the top 10 online retailers and many of the world’s top brands harness the power of iGoDigital’s solutions, including Staples, Wal-Mart, P&G, Lids and Scholastic.

“Consumers expect a seamless experience across every interaction with a brand,” said Scott Dorsey, ExactTarget co-founder and CEO, in a statement. “With the addition of iGoDigital’s advanced Web capabilities and predictive analytics to the ExactTarget platform, we will continue to revolutionize marketing with a powerful suite of new applications to transform data into highly personalized, seamless experiences across email, mobile, social media and the Web.”

About Pardot

Pardot is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. Founded in 2007, the company offers a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information about Pardot, visit www.Pardot.com.

About iGoDigital

iGoDigital is a leading provider of Web personalization solutions that deliver accurate, predictive and actionable real-time product recommendations and online guided selling experiences. iGoDigital’s software-as-a-service personalization solutions power 8 of the top 10 online retailers and many of the world’s most successful brands, including Staples, Wal-Mart, P&G, Lids and Scholastic. iGoDigital is headquartered in Indianapolis, Indiana. For more information, visit www.igodigital.com.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Source: ExactTarget