acquires Rypple

 In Industry News acquires Rypple (San Francisco, CA, USA) the enterprise has announced a definitive agreement to acquire Rypple (Toronto, Canada), a cloud-based social performance management company. The acquisition signifies’s entry into the human capital management (HCM) market for the social enterprise. plans to re-launch Rypple as “Successforce” and create a new HCM business unit, which will be run by John Wookey. Rypple’s  social technologies will also extend the value of’s existing core products. The transaction is expected to close in’s fiscal first quarter ending April 30, 2012, subject to customary closing conditions.

Marc Benioff, CEO of and Rypple share a vision for extending the social enterprise to transform the way we work. The next generation of HCM is not just about a cloud delivery model, it’s about a fundamentally better way to recruit, manage and empower employees in a social world.

According to a social revolution is taking place today. The number of social networking users has surpassed e-mail users. Nearly a quarter of all time spent online is spent on social networks like Facebook. People access the Internet more from mobile devices than from desktops. Today, companies must change the way they collaborate, communicate and share information with customers and employees to stay competitive. is helping companies meet the challenge of this social revolution with its social enterprise strategy.

John Wookey, executive vice president, advanced applications,

Our social enterprise strategy continues to accelerate, and is at the root of the broad-based transformation and innovation we are seeing from customers today. With the launch of Successforce, plans to revolutionize HCM starting with an exciting social performance management app that will delight millions of employees around the world.

Founded in 2008, Rypple pioneered a new approach to performance management – one that empowers managers and their teams to learn faster and perform better. Rypple is a social performance app built for the way we work today – in real time. With Rypple, teams can share key priorities and get the continuous feedback, coaching, and recognition they need to consistently achieve their goals, making performance management painless and effective. Hundreds of companies including Facebook, Gilt Groupe, and Spotify use Rypple’s social performance app, which is based on 50+ years of behavioral science, focusing on what really keeps people passionate about their work.


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