Steen Helmer has been appointed executive partner with TBK Consult

 In Building Successful Partner Channels, Industry News
Steen Helmer, TBK Consult Executive Partner

Steen Helmer, TBK Consult Executive Partner

Steen Helmer (50), who joined TBK Consult as an associate partner in December 2010, will also become co-owner of TBK Consult Holding ApS. The company owns the right to and drives the TBK Consulting activities worldwide.

Mr. Helmer has extensive experience in assisting software-driven companies in the Microsoft Eco-system with international growth.  He holds a position as board member of the International Association of Microsoft Channel Partners and has an extensive personal international network of contacts in the Microsoft ISV, VAR and SI community.

“Growing sales locally and internationally is the challenge for all partners in the Microsoft Eco-system”, says Steen Helmer. “The Microsoft brand is well established and no company can differentiate and add value just by carrying a portfolio of standard Microsoft products. Defining the added value and the ideal customers for the individual solutions remains a critical strategic component for local as well as international growth strategies.  TBK Consult is specialized in assisting Microsoft partners with developing and implementing international Go-To-Market strategies including partner and customer recruitment.”

As an executive partner Steen Helmer will dedicate his energy to further strengthen the TBK Consult Microsoft Competency Center, assisting Microsoft partners all over the world with international growth.

Hans Peter Bech, TBK Consult

Hans Peter Bech, CEO, TBK Consult

“We are very happy having Steen Helmer as an executive partner”, says Hans Peter Bech, Group CEO, TBK Consult. “Steen Helmer has many years of experience with the Microsoft Eco-system. He has led several Microsoft partner businesses himself and has substantial practical experience with driving growth and leveraging contacts in the Microsoft community. Steen’s dedication to TBK Consult is a substantial strengthening of our value proposition to Microsoft and the Microsoft community.”

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