How can you, without making big investments, get the attention of potential customers abroad and make them reach out to you?

Is there information you can provide, activities you can undertake, behaviour you can display or situations you can create to make more potential customers move faster towards purchasing your software?

I have published the BECH Index for 2022, which includes data for the years 2017 to 2023. The whitepaper estimates the relative demand capacity for B2B information technology and related services [...]

The objective of having an Ideal Customer Profile was to focus our efforts on those customers we believed would get the most value from using our software and where our customer acquisition cost [...]

The term “value proposition” dates back to the 1980’s where we worked on the feature -> benefit -> advantage chains translating what we did into value for our customers. [...]

Over the years I have been involved in the challenging task of pricing software. There are always so many factors and situations that you need to accommodate. The risk is that your pricing [...]