Mastercard launches mobile shopping app award

MasterCard launches a new competition recognizing the best available mobile shopping applications in nine countries in Central and Eastern Europe, Russia and Turkey.

This unique new initiative will reward the top performers and showcase the most innovative applications in the mobile shopping space.

Nine countries will participate in 2013, namely the Czech Republic, Croatia, Hungary, Poland, Slovakia, Slovenia, Romania, Russia and Turkey. The MasterCard Mobile Shopping Application Awards will recognise the best mobile applications that allow users to browse and optionally purchase products or services. Mobile applications that are already publicly available in the official languages of the 9 countries launching the awards may enter the competition and must be available on at least one of the following platforms: iOs, Android, Windows Phone.

Applicants will be judged and selected by an independent, international jury of renowned technology experts from the participating countries.

The three top applications across all of the 9 participating countries, as well as the top three applications in each market, will be awarded with a trophy, a certificate and the right to use ‘Winner of MasterCard Mobile Shopping Application Awards 2013’ title and logo in their communications for a year. The winners will be announced in the first quarter of 2013.

Bella Stavchansky, President of High Growth European Markets at MasterCard Europe commented: ‘The High Growth European Markets region is leading the way with innovation and the adoption of new technologies. The MasterCard Mobile Shopping Application Awards is a great way for MasterCard to recognise the impressive work that is helping to make shopping on the mobile easier for everyone. I am delighted that the 2013 competition will take place in nine exciting and diverse countries, and encourage application owners to participate in this competition which will provide unique insights for consumers as well as to the payment and retail industry.’

Application owners can enter the competition by filling in an entry form and sending it to the organizers via email from 5th December 2012 to 10th January 2013. More information and complete terms and conditions are available on the competition’s website.

Source: Mastercard